JOSA tulum is a lifestyle clothing brand that is inspired by the calm beaches of Tulum, Mexico, and the sophisticated, chic style of vintage travel.
In 2009, Joanne Salt bid farewell to the hectic New York photography industry and headed down south to Tulum, Mexico, to start a new chapter with her newborn son, Luca. It was there in Tulum that Joanne met her friend and trusted business partner, Ana Cabello, a transplant from Monterrey, Mexico. Together they collaborated to form JOSA. Their idea was simple: to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach that were chic enough for the evening as well. The first boutique, located on the Tulum beach road, was officially opened in 2009.
“The JOSA Team would like to thank our web designer, Giovanni De Carlo, for is creativity and patience in helping us turn our ideas into reality. We love how the JOSA website turned out and highly recommend him.”